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Juventus Mercato Strategy: 2 OUT and 3 IN!

Published

1 year ago

August 19, 2025

According to La Gazzetta dello Sport, Juventus has set in motion an ambitious transfer plan that could reshape the team before the Serie A season kicks into full gear.

The Bianconeri are looking to complete a rare “three-for-two” deal: selling two established players to finance three significant reinforcements. It is a strategy that could bring fresh quality and depth to Igor Tudor’s squad at a crucial time.

The two players earmarked for departure are Douglas Luiz and Nico Gonzalez. Juventus sporting director Damien Comolli aims to secure around €70 million from their sales—€40 million for Douglas Luiz and €30 million for Nico Gonzalez.

Nottingham Forest is in advanced talks for the Brazilian midfielder, while Atlético Madrid is pressing to bring Nico Gonzalez to Spain.

However, negotiations remain tense, with both clubs currently offering about €10 million less than Juventus’ demands. Closing this gap will be decisive, as the Bianconeri need those funds to avoid losses on the books and unlock incoming deals.

This financial balance is critical. Comolli knows that without reaching the €70 million target, Juventus’ planned reinforcements could stall, leaving gaps in the squad as Tudor prepares for a demanding campaign.

Three high-profile targets

The dream trio Juventus has set its sights on includes Randal Kolo Muani, Nahuel Molina, and Edon Zhegrova—three players with proven quality and immediate impact potential.

Kolo Muani – The French is the closest to arriving in Turin. Juventus is negotiating with Paris Saint-Germain on a deal that could see the French striker join initially on a €10 million paid loan, with a mandatory buy option of €35–40 million.

The forward’s presence would give Tudor a much-needed attacking boost, though timing is tight. Having Kolo Muani available for the Serie A opener against Parma remains uncertain, but his arrival would significantly raise the team’s offensive firepower.

Nahuel Molina – On the right flank, the potential departure of Nico Gonzalez leaves Juventus short on options. Nahuel Molina has emerged as a prime candidate. Currently at Atlético Madrid, Molina has been valued at €25 million, though Juventus started talks at around €15 million.

The Argentine full-back is not just any option—he is a World Cup and Copa America winner and has already shown his value in Serie A during his time with Udinese. His return to Italy would bring reliability and international pedigree to Tudor’s system.

Edon Zhegrova – Creativity on the wing

From Lille, Edon Zhegrova has caught Juventus’ attention. The talented left-footed winger is valued at €25 million, though his situation makes him a unique case. With his contract expiring in 2026 and his decision not to renew, Lille risks losing him on a free in the near future.

Zhegrova’s dribbling ability and versatility make him an intriguing addition. He could slot into Tudor’s 3-4-2-1 system as a creative force behind the striker or operate as a direct winger in a front three.

For Juventus, this “3-for-2” approach is not only about numbers—it is about ambition. Completing these moves before the end of the transfer window would give Igor Tudor a competitive squad capable of challenging on multiple fronts.

But the strategy is also a gamble. Securing €70 million from Douglas Luiz and Nico Gonzalez remains the key to unlocking everything else. Without it, the dream of Kolo Muani, Molina, and Zhegrova in black and white may stay just that—a dream.

What is clear, though, is that Juventus is determined to act decisively in the market. As La Gazzetta dello Sport highlights, the “summer sales” in Turin are far from over, and the final weeks of the window promise drama, negotiations, and potentially, a transformed squad.