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Juventus rejects AC Milan’s first offer for Vlahovic

Published

12 months ago

August 19, 2025

The transfer market is once again dominated by the name of Dusan Vlahovic. Juventus continues to face what many describe as the “Vlahovic dilemma,” while AC Milan is actively seeking the right forward to strengthen Stefano Pioli’s squad.

With options like Santiago Gimenez already under consideration, Vlahovic has emerged as a potential solution that could satisfy both clubs. But where does the situation truly stand?

According to La Repubblica, the Serbian striker remains Massimiliano Allegri’s favorite, yet his future appears more uncertain than ever. Milan’s interest in Vlahovic is not new. For at least two months, the Rossoneri have been in contact with the player’s entourage, testing the waters for a possible move.

Despite this, negotiations between Juventus and Milan have not yet taken a serious turn. The economic figures involved suggest that an agreement is possible. Milan has reportedly set aside around €15 million, while Juventus is asking for €25 million.

According to La Repubblica, the difference is not considered insurmountable. Both clubs are aware that compromises are common in high-level transfers, and the gap could be bridged if real negotiations begin. The financial equation, however, is only part of the story.

The salary hurdle and Vlahovic’s position

The real obstacle lies in the salary structure. Vlahovic currently earns a significant wage at Juventus, around €12 million per season. Moving to Milan would mean accepting a drastic pay cut, with reports suggesting he would receive roughly €6 million.

For a striker of his age and profile, this represents a considerable step back, and Vlahovic is far from willing to lower his demands. As highlighted by La Repubblica, the Serbian forward has made his stance clear.

He would rather remain in Turin for another season, even if his relationship with the club and fans is complicated, than accept reduced conditions elsewhere. This firm position creates a standoff: Juventus may be ready to negotiate, Milan is eager to invest, but the player’s personal terms remain the most difficult barrier.

Dusan Vlahovic : A decision that shapes both clubs’ strategies

For Juventus, resolving the Vlahovic question is more than a transfer matter. The club needs clarity on whether it can reinvest funds into strengthening other areas of the team.

Keeping a player who is unwilling to adapt may not align with the long-term vision. For Milan, signing Vlahovic could represent the final piece of their attacking puzzle, giving Pioli a striker with international pedigree and Serie A experience.

Ultimately, the outcome will depend not only on figures negotiated between the two clubs but also on Vlahovic’s willingness to reconsider his demands. Transfers at this level often involve patience and last-minute adjustments, but as of now, the Serbian’s determination to hold firm makes the deal far from straightforward.

The coming weeks will be decisive. If Milan is serious about securing Vlahovic, they may need to adjust their financial offer or structure the contract with performance-based incentives. Juventus, on the other hand, must decide whether keeping a reluctant star is worth the strain.

What remains clear, as reported by La Repubblica, is that Vlahovic’s future will continue to dominate Italian football headlines until a resolution is finally reached.