The Juventus management continues to push aggressively to reshape the hierarchy of its attacking department.
Despite recent structural changes at the top level of the club, the transfer strategy remains unchanged: bringing Randal Kolo Muani back to Turin is still a priority, with the club keen to open a second chapter with the French forward.
Meanwhile, the pursuit of Alexander Sørloth has slowed down. Although there is already a solid agreement in principle with the striker.
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But negotiations with Atlético Madrid remain difficult, with the Spanish club still far from reaching an economic understanding with Juventus.
Kolo Muani Remains the Central Objective
The Bianconeri are determined to secure Kolo Muani again, viewing him as a key piece in the redesign of the attacking structure.
The club considers him the ideal profile to elevate Luciano Spalletti’s offensive system, and internal planning continues to revolve around his return.
At the same time, Juventus is keeping alternative options open, monitoring the market closely in case complications arise in the main negotiations.
Ricardo Pepi Monitored as Cost-Effective Alternative
To avoid being caught unprepared, Juventus scouts have been dispatched overseas to track emerging opportunities highlighted by the World Cup environment.
Among the names under close observation is Ricardo Pepi. The American striker, recently given a starting role by Mauricio Pochettino against Australia in place of the injured Christian Pulisic, has strong internal recommendations, including from Juventus midfielder Weston McKennie.
According to Tuttosport, Pepi is also a long-standing target admired by former Juventus director Cristiano Giuntoli.
Pepi is coming off an impressive season with PSV Eindhoven, scoring 16 goals in the Eredivisie and 3 in the Champions League.
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The 2003-born striker combines physical strength with technical qualities that would complement Juventus’ attacking options.
PSV value him between €25–30 million, a figure considered manageable within the club’s current market strategy. He has already attracted international attention, even impressing Antonio Conte in a recent direct encounter.
With several outgoing deals still unresolved—particularly in the attacking department—Pepi represents a “hidden opportunity” option: a young striker ready to step up if primary targets fail to materialize.