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Fiorentina rejects Juventus’ offer for their striker

Published

3 months ago

January 22, 2026

As is often the case during every transfer window, rumors and speculation dominate the headlines, fueled by the strategic plans of top European clubs.

Juventus is no exception, with several fronts open as the Serie A side prepares for the upcoming season. One of the club’s primary objectives, according to sources, is to finalize the contract renewal of Kenan Yildiz.

Negotiations are reportedly progressing well, but Juventus is expected to significantly increase his salary to fend off interest from Premier League clubs eager to lure the young talent away. Alongside securing Yildiz, the club is also exploring options for a reliable backup to ensure depth in the squad.

Albert Gudmundsson Transfer Interest Hits a Roadblock

In addition to fortifying their roster from within, Juventus has reportedly turned its attention to Albert Gudmundsson, a 28-year-old attacking midfielder currently tied to Fiorentina until mid-2029.

According to renowned Italian journalist Gianluca Di Marzio, the player fits well with Juventus’ approach to strengthening key positions.

Despite their interest, the Italian source confirms that Fiorentina has rejected Juventus’ approach for Gudmundsson.

This means that, for the time being, Juventus will have to abandon their pursuit of the Icelandic international, leaving the Turin club without the signing they had hoped to secure.

This development reflects the challenges Juventus faces in navigating a competitive transfer market, balancing the need to protect emerging stars while also attempting to attract experienced reinforcements.

The club’s strategy appears to prioritize long-term squad stability, but the rejection from Fiorentina is a reminder that even well-planned moves can encounter unexpected obstacles.

For now, the Bianconeri will focus on locking down their young talents and exploring alternative options to strengthen the squad ahead of the next Serie A campaign, keeping fans on high alert for the next big move.