Juventus have adopted a firm stance regarding the future of Nico Gonzalez: no cut-price sale and no rush to complete a deal.
While the Argentine winger remains a target for Atletico Madrid, the Bianconeri have no intention of lowering their asking price.
According to TuttoJuve, this position is based on two key factors: Luciano Spalletti considers Gonzalez an important part of his sporting project, while CEO Giovanni Carnevali is determined not to be pressured during the transfer window.
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Unlike other players whose futures remain uncertain, Nico Gonzalez is not viewed as surplus to requirements.
Spalletti reportedly believes the Argentine can become a valuable asset in his tactical system thanks to his ability to play on either wing, his quality in one-on-one situations, and his relentless work rate.
Should he remain in Turin, the Juventus coach is prepared to build an important part of his attacking setup around the 28-year-old’s strengths.
Atletico Madrid Face Juventus Resistance
Atletico Madrid remain the club showing the strongest interest, and Nico Gonzalez is said to be open to the opportunity of working under Diego Simeone. However, negotiations between the two clubs have slowed significantly.
The reason is straightforward: Juventus continue to demand between €27 million and €28 million and are unwilling to reduce their valuation.
Under Carnevali’s leadership, the club has embraced a clear transfer strategy—Juventus are no longer prepared to sell key players simply to generate funds. Every deal must reflect the value the club places on its squad.
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World Cup Could Boost Nico’s Value
Nico Gonzalez’s performances at the 2026 FIFA World Cup could further increase his market value. A strong showing on football’s biggest international stage may attract additional suitors, creating greater competition for his signature and strengthening Juventus’ negotiating position.
For that reason, Carnevali is prepared to wait rather than accept a discounted offer. If a proposal matching Juventus’ valuation arrives, the club will consider it.
Otherwise, Nico Gonzalez is expected to remain in Turin, where Spalletti believes he can unlock even more of the Argentine’s potential.
According to TuttoJuve, the situation reflects a broader shift in Juventus’ transfer policy. The club are no longer approaching the market with the obligation to sell but instead with the intention of accepting only offers that truly match the value of their players.