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Joao Mario happy at Bologna, Juventus set price

Published

2 months ago

February 26, 2026

Joao Mario new chapter at Bologna FC 1909 has begun under very different circumstances compared to his previous spell with Juventus.

After struggling to carve out consistent space in Turin, the Portuguese full-back is now rediscovering rhythm, confidence, and most importantly, playing time.

In just a handful of appearances for the Rossoblù, Joao Mario has already accumulated nearly half the minutes he managed during his entire stint in black and white.

That statistic alone paints a clear picture: he is being trusted again. The change of scenery appears to have revitalized the defender, who looks more involved and decisive on the flank, showing the dynamism that once made him a promising prospect.

A Fresh Start in Emilia

At Bologna, the tactical environment seems better suited to Joao Mario’s characteristics. He has been given greater freedom to push forward, overlap, and contribute both defensively and offensively.

The early signs suggest that this move could prove beneficial for all parties involved. Regular minutes are allowing him to regain match sharpness, something that was difficult to achieve during his time at Juventus, where competition for places was fierce.

This renewed continuity on the pitch is not just a personal boost for the player — it could also carry financial implications for his parent club.

Juventus Set Financial Parameters

Notably, the agreement between Bologna and Juventus does not include a purchase option. However, as reported by TuttoMercatoWeb, the Bianconeri have internally set a minimum valuation to avoid recording a capital loss.

Juventus are aiming to secure at least €9 million from any future sale, considering the player currently holds a book value of €11.4 million.

While no formal redemption clause exists, the situation remains fluid. Should Joao Mario continue on this upward trajectory, Bologna may well consider negotiating a permanent deal — and Juventus, mindful of their financial balance sheet, will be ready to listen.