Juventus’ recent transfer activity has sparked debate among fans, but according to renowned transfer expert Gianluca Di Marzio, the club’s strategy was heavily shaped by economic constraints rather than a lack of ambition.
Speaking from the Sky Sport studios, Di Marzio offered insight into the logic behind the Bianconeri’s market decisions and the limitations they were forced to operate under.
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A Transfer Market Built on Financial Balance
As explained by Di Marzio, Juventus approached the transfer window with strict financial parameters. The club’s priority was to keep the overall cost of the squad and labor expenses close to zero.
For this reason, every incoming deal had to be balanced by outgoing moves. The arrivals of players such as Boga and Holm, both brought in on loan, were effectively funded by the departures of Rugani and João Mário, also on loan.
This approach allowed Juventus to reinforce the squad without increasing financial pressure. Di Marzio underlined that the club did not have the flexibility to make permanent signings freely, especially in attack. Any potential striker addition had to come strictly on a loan basis, limiting the pool of available options.
Why Juventus Missed Out on Key Strikers
Di Marzio also addressed the most discussed topic among supporters: the failure to sign a high-profile striker. Juventus explored several loan opportunities, targeting players who could make an immediate impact.
However, circumstances outside the club’s control played a decisive role. Youssef En-Nesyri, for instance, declined a loan move and chose a transfer to Al Ittihad, a decision Di Marzio acknowledged as the player’s personal preference.
Meanwhile, Tottenham refused to let Kolo Muani leave on loan, and Galatasaray were unwilling to part with Mauro Icardi under the proposed conditions.
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According to Di Marzio, Juventus deliberately avoided signing a striker simply for the sake of numbers. If a player was not considered capable of making a real difference, the club preferred not to proceed at all.
In this context, restraint was seen as a strategic choice rather than a failure, reflecting Juventus’ commitment to long-term stability over short-term solutions.