Chelsea are stepping up their efforts in the transfer market as they look to strengthen their attacking department, and their primary target is Juventus striker Dusan Vlahovic.
According to reports from TuttoJuve, the Serbian forward could be available as a free agent in June, a situation that has immediately sparked serious interest from the London club.
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The Blues, known for closely monitoring emerging talent and market opportunities, have reportedly already opened discussions with the player’s representatives.
Securing a striker of Vlahovic’s caliber without a transfer fee would represent a major coup, particularly in a market where elite forwards command enormous sums.
Chelsea Move Early to Beat Competition
Vlahovic remains one of the most sought-after strikers in European football. While clubs such as FC Barcelona have also shown interest, Chelsea appear ready to take decisive action.
The Premier League side is reportedly willing to meet the striker’s salary demands, which are said to be around €12 million per year — a clear signal of their intent.
This season, the Belgrade-born forward has scored six goals and provided two assists in 17 appearances across all competitions for Juventus.
Despite fluctuating form at times, he continues to demonstrate his value as a focal point in attack, combining physical presence with technical quality and sharp finishing.
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A Strategic Signing for the Future
Landing Vlahovic on a free transfer would offer Chelsea both immediate impact and long-term potential. Still in his prime years, he represents the blend of experience and growth potential that ambitious clubs seek.
With demanding campaigns ahead in the Premier League and European competitions, adding a reliable goalscorer could prove decisive.
If negotiations progress smoothly, the deal could be finalized in the summer, allowing Chelsea to move ahead of continental rivals. Should the transfer materialize, Vlahovic could soon lead the line at Stamford Bridge, reshaping the Blues’ offensive identity for the seasons to come.